By Sarah Kelsey
Directed by Karl Lagerfeld, the video dubbed "Reincarnation" is an ode to the history of the Chanel jacket. It's meant as a tie-in to the fashion house’s Paris-Salzburg 2014/15 Métiers d'art collection, which was held on December 2nd in Salzburg, Austria.
As the film shows, Gabrielle "Coco" Chanel (played by Geraldine) was inspired to create the classic look while she was on vacation in Austria. Pharrell plays the elevator hand whose ensemble sparks her creativity; Cara plays a hotel worker. One of our favourite scenes is an elaborate dream sequence that sees the 41-year-old singer portraying Franz Joseph I, the emperor of Austria at the time, and the 22-year-old model playing his wife, Empress Elisabeth "Sisi."
Throughout the film, its stars perform duets that make up the film's soundtrack, including a song that's sure to be a hit, "CC The World". This wasn't the first time either flexed their vocal chords, of course, but this opportunity was particularly exciting for Cara. "[When I found out I got the role] I was so happy, I think I screamed down the phone."
Naturally, as this is a fashion-based video, the cast dresses the couture part, wearing ornate ballgowns and tops and tails. Cara's eyebrows take centre stage, as do the wigs she wears. Her locks are decorated with florals and her waist cinched with a corset. We can expect to see the model, who is the face of the brand, wearing similar getups in the upcoming ads for Chanel's Paris-Salzburg 2014/15 collection.
"None of this would have been possible without [this team]," Karl excitedly said to Women's Wear Daily of the film. "It's the perfect cast. Pharrell is a genius and Geraldine is at her best in the role of Gabrielle Chanel in the year of her comeback."
Take a peek of the video below. We've also included a behind-the-scenes look at the making of the film.