Celebrity DJ Calvin Harris is giving David Beckham and Cristiano Ronaldo a run for their money as the new face of Emporio Armani. In a series of black-and-white ads shot by famed photographer Boo George, the handsome Scottish star shows off his muscular figure while flashing broody and smouldering poses for the camera.
While Armani has previously employed soccer stars and athletes for their ad campaigns, it seems they’ve branched out with the wildly popular music producer, who is currently one of the world’s highest-paid DJs.
“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy,” explained Giorgio Armani. “He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.”
Back in December, the 31-year-old GRAMMY award-winning producer gushed to WWD about his new gig as the face of Armani’s Spring/Summer 2015 range.
"It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs,” he said.
Though Calvin is one of the world's first famous DJs to land a major modelling gig, hot male celebrities have been fronting underwear campaigns for as long as we’ve enjoyed ogling them – and with everyone from singers to athletes baring it all, there’s plenty of eye candy to go around!
Want to see more handsome hunks in their hottest underwear campaigns? Click through our gallery to get the goods!