What better way to inaugurate spring than with a gleaming diamond ring on Canadian actress Rachelle Lefevre’s perfectly manicured finger?
Birks' new “Brilliantly Different” campaign features the 36-year old Twilight actress as the face of the iconic Canadian jeweller's new, limited-edition revamp of a widely popular cushion-cut design, the Amorique. The striking ads, which will be circulating well into the summer, showcase the flame-haired beauty in a variety of playful poses, her naturally curly locks blown out into soft waves, her piercing blue eyes sparkling…well, like diamonds!
“Rachelle is the perfect representation of today’s Birks woman—confident, intelligent, and full of joie-de-vivre,” says Eva Hartling, Vice President of Marketing & Communications at Birks.
The Montreal-born star of Stephen King’s TV series, Under the Dome, certainly has lots to be joyful about as of late! Rachelle got engaged to longtime boyfriend Chef Chris Crary (formerly of Top Chef fame) last year in Los Angeles, where the couple resides. The executive chef at Hyde’s Sunset Kitchen surprised his love while she was home visiting for the weekend (after a stretch of time shooting on location in North Carolina).
Having recently wrapped her third season of Under the Dome, Rachelle is currently in Sudbury, Ontario filming a new project titled BackCountry, in which she plays the mother of two teenage boys who have a harrowing experience stranded in a cabin with their father (Suicide Squad star Joel Kinnaman).
While no wedding date has been announced for Rachelle and Chris, we certainly approve of the newly minted ‘marriage’ between the incomparably iconic Birks brand and the beautiful bride-to-be!