Running to and fro and dancing around, energetic Prince Georgestole the show at a recent polo match in which his father, Prince William, played. And like his mom, the Duchess of Cambridge, nee Kate Middleton, the little royal is fast becoming a style icon in his own right, with the Crocs he wore on his fun day out flying off the shelves.
“Since the HRH Prince George was spotted wearing Crocs’ Crocband shoe in navy, our size 2 sold out immediately!” Crocs’ UK & Ireland Country Manager Scott Lucas told HELLO! Online. “The shoes have since become a best-seller, thanks to what we’re calling the ‘Prince George effect’.”
Crocs has also seen a 16 fold increase in sales of their shoes on online retailer site Amazon.
The team first found out about Prince George’s Crocs shoes as pictures began to spread like wildfire, both nationally and internationally. “The pictures of Prince George in his Crocs were everywhere, from the UK to America, and Australia to France” said Scott. “It was fantastic to see and obviously everyone at Crocs is happy to see Prince George wearing the shoes!”
It comes as no surprise that George has caused such a surge in sales – when the The Crocs Kids’s navy blue Crocband shoes he wore were identified, they almost immediately sold out in size 2.
The young prince continually makes a big impact in sales for the brands which he wears – every time he is spotted in his sweet outfits the items sell out within hours of being identified, with fans dubbing it the ‘George Effect’.
The little prince isn’t the only royal making waves in the fashion industry – his mother has fashionistas around the globe dashing to buy her ensembles. ‘The Kate Effect’ was in full force after the Duchess left the Lindo Wing after giving birth to her and William’s second child Princess Charlotte in May, wearing a bespoke yellow printed Jenny Packham dress. The fact that the dress was one-of-a-kind didn’t stop royal enthusiasts – online retailer eBay noted a 208 per cent increase in the sale of yellow dresses as women around the world tried to recreate Kate’s elegant look.