Beyoncé's assistant spills on wardrobe choices and learning from the style icon

When you’re Beyoncé’s personal assistant, suffice to say you have a super-cool job – and Sam Greenberg is just that. Now we’re getting a glimpse at what it’s like to assist one of the most famous people in the world.


Attending the Grammys with Beyoncé Knowles earlier this year

“I try to blend in the background as much as possible,” she says.

“I think that in this job it is about looking clean and looking cool, and not trying to be too much in the spotlight because that isn’t why you’re there.”

She added, “It is also representing whom you work for. For me, the fun of it is walking in and seeing that B’s stylist has pulled something from what I have or vice versa. It is a cool experience to learn from her and curate my taste along with hers because she is quite the style icon.”

Sam’s job involves a lot of travelling

Accompanying Beyoncé to the Grammys, Sam wore “a pair of black jeans, a black tank top and then I put on my Stuart Weitzman thigh-high Highland boots. They make my outfit a bit nicer, but still comfortable and functional.”

Sam’s job means a lot of travelling. And she has learnt that when it comes to packing, less is always more.

“I showed up my first day of the job ready to go on tour with two huge suitcases, a small wheel carry-on, a carry-on for my shoulder, and my purse. I soon learned that was not going to be an effective way to travel, and ended up cutting it down,” she said.

“I pack up one to two suitcases and drag those around with me everywhere I go, and then I bring a carry-on with me. If I have a smaller trip I just throw stuff in there so I can run out. Basically, I am always ready to travel: so I have a bag already packed and ready-to-go.”

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