Within days of announcing Sam Smith as the face of its new campaign, the house of French brand Balenciaga has revealed the striking shots. The campaign features the English singer wearing pieces from the Fall/Winter 2015 menswear collection, plus a black-and-white teaser video.
Photographed by Josh Olins, Sam shows off his high fashion credentials in the black-and-white images modelling tailored jackets and trousers paired with crisp white shirts from Alexander Wang’s latest designs.
Sam caused a social media frenzy when he revealed that he had landed his first ever high fashion campaign, posting a photo from the campaign on his Instagram page.
“Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready?" the Money on my Mind singer wrote to his 3.2 million followers.
“So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming autumn/winter menswear collection! You’ll be able to see my full campaign very soon. So happy.”
It’s been a busy few months for Sam, who has floored fans with his incredible weight loss. The star kicked off his new diet and dropped a stone in just two weeks, attributing his success to nutritional therapist Amelia Freer and her book Eat. Nourish. Glow.
Since then, the Stay With Me hitmaker has been sharing snippets of his healthier lifestyle with photos of vegetable-filled meals, as well as glimpses of his workouts. The singer has been taking a playful approach, and recently shared a photo of himself at the gym looking tired, surrounded by weights. “Gym is kicking my ass today,” he quipped in the caption.
Sam also recently shared a ‘before and after’ style photo montage with a picture of himself last year on stage alongside one of his performance this year. “2014-2015 – a lot has changed haha,” he captioned the image.