Bella Hadid has landed another major fashion campaign as the new face of Victoria’s Secret Pink. The 18-year-old is following closely in older sister Gigi Hadid’s footsteps to become one of the fashion world’s freshest faces.
The brunette beauty gave her 1.1 million Instagram followers a sneak peek at the upcoming images, posting photos of herself and fellow models Rachel Hilbert and Devon Windsor in between takes, having fun backstage as well as smouldering for the cameras.
Bella, currently signed with IMG Models who also represent her sister, shows off her enviable figure in crop tops and sportswear as she rocks the Victoria’s Secret Pink athletics range, showing off her natural beauty by going make-up free.
She’s not the only model in the family to work with the lingerie giant – last December Gigi sparked a social media frenzy when she shared a photo of herself backstage at a photoshoot, also for Victoria’s Secret Pink.
“Bein’ a goof on set of @vspink with @ellistonlutz,” she captioned the black-and-white image, posted on Instagram, in which she pulls a surprised face, while photographer Elliston Lutz snaps away in the background.
There’s no doubt that the daughters of reality TV star Yolanda Foster are making waves in the industry. Earlier this year they showed off their supermodel credentials when they featured in Balmain’s stylish siblings-themed Autumn/Winter 2015 campaign, sizzling in colourful fringed and embellished minidresses designed by the brand’s creative director Olivier Rousteing.
The pair joined a line-up including Kendall and Kylie Jenner, as well as Joan Smalls and her sister Erika, wowing in the striking shots photographed by Mario Sorrenti.
Gigi recently opened up about her rise to superstardom, admitting that when she first started out in the modelling industry, the 20-year-old was told by some agencies that she needed to lose weight.
“When I first went to visit different agencies in New York, a lot of them were like, you have to lose a lot of weight,” she told the Daily Mail Australia. “I would cry at night and my mom would be like, “We’re going to find the [right] people.”
Not willing to change her body shape, Gigi eventually signed with IMG Models and was quick to make a name for herself in the industry.
“It’s funny because once you start to embrace what you have, it starts to be what you’re known for,” she said.