24 products to help you think pink for Breast Cancer Awareness Month

By Sarah Kelsey

With the arrival of October, we ring in Breast Cancer Awareness Month, a time when brands give their products a rosier finish and donate some of their profits to organizations that research and treat the disease. We’ve rounded up 24 fabulous finds to help you think pink and do your part this month.

Over 25,000 Canadian women are diagnosed with breast cancer each year, and today there are more survivors than ever. That list includes celebrities like Christina Applegate, Cynthia Nixon and Sheryl Crow.


Christina Applegate recently participated in the Wonder Woman Walk for Breast Cancer in California. Photo: © Getty Images

When Vacation star Christina was diagnosed with the disease at age 36, she made the decision to have a double mastectomy even though doctors only found diseased tissue in her right breast. She went on to found Right Action for Women, a nonprofit that gives financial aid to ladies at a high risk of developing the disease.

Read more: Rita Wilson reveals double mastectomy and breast cancer battle

“Not many people know that [the condition] happens to women my age or women in their 20s,” she said on The Oprah Winfrey Show in 2008. “This is my opportunity now to go out and fight as hard as I can for early detection.”

Kylie Minogue took a similar stance after being diagnosed in 2005 at 37. She went on The Ellen DeGeneres Show and discussed how the lump she found was initially misdiagnosed. She urged fans to trust their instincts when speaking to doctors.

“If you have any doubt, go back again… [just] because someone is in a white coat and using big medical instruments doesn’t necessarily mean they are right.” Much like Applegate, the singer now actively speaks out about breast cancer, and she regularly takes part in charitable events throughout the month of October.

Read more:Angelina Jolie: ‘What doesn’t kill you makes you stronger’

Angelina Jolie also raised the profile on breast cancer, namely prevention of the disease. Having lost her mother to cancer, the actress and humanitarian outlined her journey getting a preventative double mastectomy in a New York Times op-ed titled “My Medical Choice.” “My chances of developing breast cancer have dropped from 87 percent to under 5 percent,” she explained. “I can tell my children that they don’t need to fear they will lose me to breast cancer.”


Want to support the fight against the disease alongside these A-listers? We’ve rounded up some special-edition products from organizations who will donate a portion of their proceeds to battle breast cancer. From jewels to beauty products and even menswear, there’s something in the below slideshow for everyone!

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