Kendall Jenner was a natural choice to face the highly anticipatedBalmain x H&M collaboration, and now the French fashion house has given a behind-the-scenes look at the video campaign. Taking to Instagram to share the snippet, the brand gave a glimpse of the 19-year-old modelling the collection’s highly glamorous offerings.
Kendall Jenner is the face of the Balmain x H&M video campaign
The Keeping up with the Kardashians star appears to be leading members of the Balmain Army as she boards a train clad in creative director Olivier Rousteing’s latest designs, joining a glamorous party in the carriage and dancing with her fellow models.
“NEXT STOP #HMBALMAINATION,” reads the label’s accompanying caption. "Watch the launch event live tomorrow on@hm twitter and periscope at 7.30pm EST.”
The Keeping up with the Kardashians star is a firm fixture in Olivier Rousteing’s Balmain Army
Kendall is seen wearing everything from a sequinned green minidress paired with wet look hair, to rocking an edgy embellished jacket with her long glossy black hair slicked back into a high ponytail.
It comes as no surprise that Kendall stars in the new campaign – she is already the face of the collection’s print adverts, alongside Gigi Hadid and Jourdan Dunn.
The collection is set to launch in November
“When you love the Balmain world, you love the models that are part of it too,” said Olivier in a statement. “Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.”
Kendall is no stranger to the world of Balmain. The young star is a firm fixture on the label’s catwalk during Paris Fashion Week, and is close friends with Olivier. She even accompanied the designer, along with Jourdan, at the Billboard Music Awards earlier this year, looking the part in an oversized embellished black blazer from the new collection.