The 'Kate effect' has made every outfit worn by the Duchess of Cambridge, née Kate Middleton, coveted by women around the world, who are well aware of her favourite high-fashion and retail brands. The phenomenon has been passed on because of Prince George and Princess Charlotte, too, as mothers are eager to dress their children like the Cambridge tots. But there's a common theme running through Kate's kids' wardrobes: she sources many of their clothes from Spain.
The pink dress in last week's portraits of Princess Charlotte was from m&h which is sold in Valladolid, Madrid and Valencia, while another go-to brand is Amaia Kids, based in London but owned by Spaniard Amaia Arrieta.
The influence of Kate's Spanish nanny, Maria Teresa Turrion Borrallo, has been key, but just why are these clothes so suitable for the royal babies?
Spanish children tend to be more formally dressed than British ones. With her classic, elegant taste, the mother of two is naturally drawn to styles that look timeless, whether it’s for herself or her little ones.
In hundreds of years, there will still be interest in early portraits of George and Charlotte so their outfits must stand the test of time – Kate has ensured there will be nothing trend-oriented or dated to distract the eye.
The composition of Princess Charlotte’s christening pictures showed that the duchess, an art history graduate who studied the Florentine masters, has an acute sense of history.
This was in evidence when her royal cuteness left the hospital just hours after her birth. Charlotte was wearing a knitted bonnet from Irulea, a family business founded 82 years ago in the northern city of San Sebastian.
The mother of her nanny, Maria Teresa, picked out the clothes before the little girl was born and her daughter gave them as a present to the royal couple.
"It was made in our shop, it's all handmade," owner Ayago Villar exclusively confirmed to Hello! "Everything she was buying was for newborns; she wanted the most handmade items, very simple items, nothing ostentatious."
Bonnie Princess Charlotte also wore a charming Irulea set for her first official pictures, in which she appeared with brother George.
The quality of handmade items also means they can be kept for posterity or used again. When George attended the Trooping the Colour ceremony this year, he wore an outfit that William had been dressed in for the same event in 1984.
Perhaps Charlotte’s bonnet will make another appearance when she herself has children and presents them on the steps of St. Mary’s Hospital!