Many times when the Duchess of Cambridge, née Kate Middleton, dazzled in maternity wear, beloved brand Seraphine was to thank. Kate wore the label often throughout her two pregnancies.
The brand's founder, Cecile Reinaud, has launched a new baby-wear line in a partnership with the Diana Award, and shared her high-fashion hopes for Kate's second child, Princess Charlotte.
Speaking to Hello! Online in an exclusive interview, Cecile said that the tot is "set to become a mini fashion icon".
"I was thrilled to see her first baby toddler pictures last week and to see how pretty she is. I have no doubt she will have the most exquisite wardrobe! I'm looking forward to seeing her in cute girlie outfits."
But spotting the Duchess of Cambridge stepping out in New York wearing the Marina maternity coat really sticks out as a career highlight for Cecile.
"I'll never forget the moment that the Duchess of Cambridge began her first official tour of the United States wearing our coat," she told us.
Hollywood aside, Seraphine is also big news in the supermodel world.
"We have a bit of a history with dressing supermodels – Elle MacPherson and Claudia Schiffer were two of our first celebrity clients, and more recently we've dressed Doutzen Kroes, Coco Rocha and Karolina Kurkova," she said.
Looking ahead, there's another A-lister who Cecile would like to add to her client list, "I know that Chrissy Teigen and John Legend are expecting, and I would love to see her wearing Seraphine."
Cecile has been busy with her latest endeavour, even creating one adorable dress featuring the iconic pastel Diana tartan, created in the princess's memory.
Speaking to us about the collaboration, Cecile revealed that the focus of the collection is baby girls' clothes because "that's what inspires me the most."
"I am the mom of two boys so I guess I still crave playing dolls with cute baby girl clothes and designing this range felt exactly like that; it was like child's play!" she said.
"We do have a super-cute romper and jacket for boys and I'm hoping we will be extending the range further for boys in the next season, but for now I have just given in to my girl inspiration and included cute accessories such as booties, bonnets and hair bands to complete the range."
As for whether we will be seeing Prince George or Princess Charlotte in the new designs, Cecile is keeping mum.