Rihanna's trendsetting has reached new heights. Not only did the singer's new single, "Work," fly to the top of the charts on Wednesday (Jan. 27), but she also rocked a pair of Dolce & Gabbana headphones priced at $9,000, and they sold out in 24 hours. The "Diamonds" singer posted her blinged-out accessory on Twitter, causing a shopping frenzy.
The photo shows the star wearing the Swarovski crystal-and-diamond creation with the caption "listening to Anti," a reference to her eighth full-length album (which was released unexpectedly at midnight), and soon after the headphones completely sold out, according to Digiday.
listening to ANTI pic.twitter.com/AgqlhU0GEz
— Rihanna (@rihanna) January 25, 2016
Similarly glitzy hardware debuted on a Dolce & Gabbana ready-to-wear catwalk as part of a collaboration with premium headphone line Frends.
This isn't the first time Rihanna has been responsible for setting a trend. The "We Found Love" performer propelled bandanas and creepers back into mainstream fashion, as well as bringing streetwear brand Boy London back into the scene a few years ago.
It seems her celebrity power is a force to be reckoned with and the NPD Group agree. In its research of brand preferences of a celebrity's fans, Rihanna came out on top with almost 3.7 times as many strong brand endorsement opportunities as the average A-list celebrity.
The 27-year-old has used her celebrity status and fine taste to launch a beauty and styling agency called Fr8me, working with some of the industry's top makeup artists and stylists.
"Hair, makeup and styling play an important role in creativity," the Umbrella hit maker told The Hollywood Reporter. "I am very involved with that part of my process, so this agency was an organic thing for me to do."