It looks like this Barbie girl has left her Barbie world and entered the modern age. In the hopes of representing more of the girls and women who make up the world, Mattel has given the beloved Barbie doll a major makeover.
The American toy company revealed on Thursday that a new line of Barbies featuring curvy, tall and petite dolls will hit the shelves. The manufacturers shared a photo of the body positive dolls that reads: "The world of Barbie is evolving."
Throughout the year, the company will release the line that will include "4 body types, 7 skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories."
"Girls everywhere now have infinitely more ways to play out their stories and spark their imaginations through Barbie. Along with more overall diversity, we proudly add three new body types to our line."
In a video shared on Barbie's official website, senior director of product design, Robert Best said, "This is radical cause we're saying that there isn't this narrow standard of what a beautiful body looks like." He added, "This is what our future looks like because this is what the world looks like."
The video, which is part of #TheDollEvolves campaign, wrapped with the words, "Imagination comes in all shapes and sizes."
According to Time magazine, the transformation is the "biggest change in Barbie's 57-year history." It wrote, "The company hopes that the new dolls, with their diverse body types, along with the new skin tones and hair textures introduced last year, will more closely reflect their young owners' world."
For years, controversy has surrounded the dolls, however, this change appears to be a step in the right direction. COO Richard Dickson told Time, "Ultimately, haters are going to hate. We want to make sure the Barbie lovers love us more, and perhaps changing the people who are negative to neutral."