Kylie Jenner has shared the first pictures from her new collaboration with Puma. The reality star posted a set of photos on Instagram, writing, "Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here."
It appears that the athletic range is inspired by Kylie's personal style - croptops and workout leggings. Soon after she posted a sneak peek of the campaign, Puma shared another shot of Kylie in action on their Instagram account.
While only one outfit is shown, it looks like the range is inspired by Kylie’s personal style - croptops and workout leggings. Just moments after posting the photo, Puma shared another shot from the campaign on their account.
So why is Kylie x Puma controversial? Well, last month Kanye, who has a high-profile collaboration with Puma’s rival Adidas, was left furious when he discovered his sister-in-law was reported to be approached by the sportswear brand to become their ambassador in a $1million deal.
Taking to Twitter, he wrote: "1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team. Puma we gone give you your measly million dollars back!!! Never try to divide the family."
However, just days later, the brand confirmed that Kylie would be working with them to release a line.
"I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner," said Puma’s Global Director of Brand and Marketing Adam Petrick in a statement.
"Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA."