Ashley Graham continues to break the fashion mould since her #IAmSizeSexy campaign and historic Sports Illustrated cover, the first to feature a size-16 model. And now she's teamed up with an iconic Canadian company to continue her work advocating that sexy comes in all shapes and sizes - especially on your wedding night!
Ashley, 28, has revealed plans to launch a range of wedding lingerie aimed at plus-size women. The Dreamer Collection will be sold through Canuck label Addition Elle and will be available to shop from next month.
Ashley admitted her designs were inspired by her own wedding night, adding that she wanted to ensure every woman felt beautiful on their big day. She said: "I felt sexy. I want every woman to know what it feels like to have that one-of-a-kind moment."
The range is priced between $40 and $125, and is made up of 12 stunning pieces. The bras will cater for sizes from 38C to 42H, while the knickers and other items will be sold in sizes 14 to 24.
Roslyn Griner, Addition Elle's Vice President of Marketing, told Fashion Gone Rogue: "There is no moment in a woman's life where she feels most sexy than at her own wedding. The marriage of Ashley Graham and the bridal theme of 'Dreamer' is a match made in heaven."
Speaking at SXSW, Ashley insisted her mission is to let women know they don't have to conform to what is around them. She said: "As a body activist, I want to tell women not to be totally subjected to the beauty standards around you."