Prince George's $50 robe sells out in minutes

Prince George melted hearts in his pyjamas last night when he shirked bedtime to meet US President Barack Obama and First Lady Michelle Obama. Clad in his gingham pyjama set, slippers printed with airplanes and a monogrammed white robe, which sold out two minutes after the photos were released, the two-year-old looked simply adorable.

The dressing gown is by My 1st Years, a site which specialises in personalised gifts for babies and toddlers, and sparked an online shopping rush as parents hurried to purchase the dressing gown, which costs around $50.

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The monogrammed dressing gown sold out in minutes.

This isn't the first time that Prince William and Kathe have used the site, as Prince George also wore a pale blue jumper from My 1st Years in the famous photograph of the Duke and Duchess of Cambridge posing through the window of their Kensington Palace home. My1stYears.com revealed that they sold out of the $45 jumper following the release of the photo.

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Known as the Prince George effect, the Prince's outfits often attract attention and sell out quickly, with fans of the royal family falling in love with the two year old's adorable style.

Prince George melted hearts after meeting the Obamas in his pyjamas.

Childrenswear designer Rachel Riley is a firm favourite of the Duchess, and designed Princess Charlotte's floral dress in her first official photos. The designer opened up to HFM about Prince George and Princess Charlotte wearing her designs.

She said: "I don't get any advance warning that Prince George will be wearing my clothes, although I do know when pieces have been ordered. Of course it's a great honour that they have chosen to dress George in so many of my outfits, it makes me very proud."

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