They're barely old enough to dress themselves, but Prince George and Princess Charlotte have already had a staggering influence on the fashion world. The little royals, who are clearly following in the footsteps of their mother the Duchess of Cambridge, have had a huge impact on a number of fashion labels in the past few years.
And nobody more so than footwear label Early Days, whose shoes George and Charlotte have worn on many occasions.
Speaking exclusively to HELLO! Online, a representative for the brand said: “Our factory capacity has been fully booked since Prince George wore our shoes early in 2014 and now the Princess is wearing our shoes, this trend looks set to continue.
“They have both had a huge impact on our sales – since Prince George wore our shoes we have seen our sales grow by over 40 per cent – and we are currently trying to increase our output to cope with the extra demand.”
Expanding on this, the rep added: “We have employed a number of new staff in the last 24 hours but we are finding it very difficult to find staff with footwear manufacturing skills these days!
“Next month we are installing bespoke production line that will increase production by as much as 50 per cent so hopefully the extended delivery times we have been quoting will become a thing of the past.”
Another brand that Princess Charlotte is particularly fond of is Amaia Kids and their gorgeous bows that she regularly sports in her hair.
Speaking to us, a representative for the brand revealed that the bows have now become their bestsellers and that they are “really delighted” that the Duchess chose to use their label.