Kanye West stars in new Balmain campaign with model Joan Smalls

Balmain's fall 2016 campaign has brought together the worlds of fashion and music. Olivier Rousteing turned to two of his most famous former campaign stars – Kanye West and Joan Smalls - to star in the photos, which he previewed for fans on Monday (July 25).

The unlikely duo star in black-and-white portraits shot byphotographer Steven Klein. While Joan is launching herself forward in astriking ruched outfit and killer heels, Kanye appears to be falling backwardsto the floor.


Balmain campaign Kanye West and Joan Smalls

Kanye West and Joan Smalls star in the new Balmain campaign

The rapper wears the same studded denim jacket and rippedjeans that saw him steal the best dressed crown at the Met Gala in May, whereboth he and wife Kim Kardashian were decked out in head-to-toe Balmain.

"The #BALMAINARMY IS BACK starring #KanyeWest and#JoanSmalls," a campaign image shared on the Balmain Instagram account wascaptioned.

The brand's creative director Olivier Rousteing is closefriends with the Kardashian-Jenner clan, so it comes as no surprise that hecast Kanye to star in his latest campaign. The rapper previously modelledBalmain's spring 2015 menswear campaign alongside his wife Kim, while Kendalland Kylie Jenner have also previously modelled for the label.

Kanye appears to be wearing the same Balmain jacket he woreto the Met Gala

The Jenner sisters starred in a family-focused campaignalongside stylish siblings Bella and Gigi Hadid plus Joan Smalls and her sisterErika.

The model appeared to be proud at starring in another shootfor the fashion house, and shared the image on her own Instagram account,adding the caption: "@balmain campaign feat #kanyewest by @stevenkleinstudioand @olivier_rousteing."

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