Jessica Alba has had huge success in the household and beauty world with The Honest Company, but the entrepreneur has set her sights on fashion design - working to create a range of jeans that fit and flatter. The capsule collection, which aims to "contour" any figure, is a joint effort with New York-based denim brand DL1961.
Featuring 18 different styles, the collection is comprised of carefully engineered fabrics which are designed to lift and sculpt the body.
Designs include boyfriend jeans, classic straight cut denim and leather-look trousers, plus one of Jessica's favourites – a pair of flares.
"Jessica called this the power flare for her power meetings – she said 'I need to wear it when I know I have an event afterwards, and wear a nice top with it or a blazer, and it gives you a very sleek, contoured look," Sarah Ahmed, the Creative Director of DL1961, explained in an interview with Telegraph Fashion.
Sarah also revealed how the celebrity collaboration came into fruition. "Jessica has the ultimate feminine shape, and she works day and night on it. But when we met her she was like there's so much denim out there and I'm such a girly girl and yet we're always complaining about jeans," she said.
"The way our fabric is engineered it sucks you in, and contours you and gives you that power sculpted look and she's a business woman, so lights went off."
The collection is already available on DL1961 and will also launch in Harrods and Harvey Nichols in the coming weeks. Prices start at £137 ($178), and we think it's well worth it if it can help us achieve a body like Jessica's!