Kanye West is building on the huge success of his Life of Pablo pop-up shop in New York by taking the idea (and his wildly popular merchandise) global. The rapper has plans to open 21 pop-up shops stocked with Life of Pablo goods this weekend, spanning around the world.
Stores are expected to open for three days, with locations everywhere from Toronto to London to Los Angeles and Cape Town to Chicago, plus Berlin, Sydney and Singapore.
The merchandise on sale is expected to include t-shirts and hoodies with each city's name written in a gothic font, designed by artist Cali Thornhill DeWitt. However details of the full offering is being kept a secret until the stores open their doors to the public on Friday.
Kanye has launched pop-up shops for two of his previous albums, Watch the Throne and Yeezus, and demand was so high for his temporary store in March 2016 that fans queued for hours before being allowed inside.
He is not the only famous face to put a stylish spin on tour merchandise; Justin Bieber has also been selling pieces from his Purpose world tour at pop-up shops, and it is now available to buy at Urban Outfitters.
Zayn Malik has also launched a 23-piece collection of t-shirts and hoodies designed with the idea to "extend my ideas as an artist, and to give fans another facet of who I am."
Many of the graphic pieces are inspired by rock band t-shirts from the 1970s and 80s, and Zayn worked with Mark Wilkinson, the illustrator famed for designing Iron Maiden's iconic tees, to achieve his desired aesthetic.