Selena Gomez reportedly signs $10 million deal as the new face of Coach

Selena Gomez may have taken a break from the spotlight this year to deal with her lupus diagnosis and the anxiety and depression that came along with it, but it's safe to say the singer is firmly back on the scene!

Making her big red-carpet comeback at the American Music Awards in November, where she nabbed a trophy and gave an inspiring speech, Selena has now reportedly also landed a deal with fashion house Coach.


Selena is reported to have signed a $10 million deal with Coach

Selena has reportedly signed a whopping $10 million deal to become the face of the accessories brand and design her own collection, reports Page Six.

A spokesperson for the brand told The Hollywood Reporter: "Coach has a longstanding policy of not commenting on rumours and speculation."

Selena has enjoyed a great relationship with Louis Vuitton over the past few years, but she was recently spotted wearing a vintage Coach t-shirt.

The singer attended the AMAs last month

The 24-year-old's deal with Coach is said to reflect the trend for deeper relationships with brand ambassadors, such as that of Tommy Hilfiger and Gigi Hadid.

Coach is, no doubt, delighted to tap into the staggering 104-million Instagram followers that make Selena one of the most influential figures on the social media channel. They will also benefit from her young audience - the 75-year-old brand has recently been undergoing an overhaul to help revamp and bring in a more youthful clientele.

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