The 'Kate effect' sees increase in sales at go-to labels Hobbs and Reiss

By hellofashion.com

Ever since she became a member of the royal family in 2011, The Duchess of Cambridge has sent fans racing to try and recreate her sophisticated style. Now it appears that the 'Kate effect' has helped increase sales at two of her favourite high street brands – Reiss and Hobbs.

Both retailers, which Kate has been seen wearing over the last couple of months, reported a rise in sales in December.

As reported by The Telegraph, Reiss recorded a 19.7 per cent lift in sales over the six weeks to Jan. 7, while Hobbs saw a 14.3 per cent rise in sales over the 13 weeks before New Year's Eve.

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Kate wore a Hobbs coat to attend church on Christmas day

Reiss said its sales benefited from their "excellent product offering" and international expansion, while Hobbs' sales boost was helped by online sales jumping by more than a quarter.

They also made headlines over the festive period when Kate chose to wear a chic Hobbs 'Celeste' coat to attend the traditional Christmas day church service. The Duchess has worn the coat on a number of occasions since 2012, and while it has long since sold out, fans often flock to the retailer in a bid to emulate her style.

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The Duchess is also a fan of Reiss - pictured here wearing a blouse from the retailer

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