Models Hailey Baldwin and Taylor Hill are the newest faces of L'Oréal Professionel hair care. The beauties – who have close to 16 million Instagram followers between them – excitedly shared the news on social media on Wednesday (Feb. 1).
Posting a photo from her new campaign, Hailey told fans: "I am super happy to join the L'Oréal Professionnel family this year! Can't wait to share the @lorealpro campaigns with you." Taylor was equally enthusiastic about the project, telling fans: "So excited to be in Paris talking about my new campaign for @lorealpro and so excited to be a part of the L'Oréal pro hair family!"
The models will each be promoting different products from the hair care line. Hair chameleon Hailey, who has recently rocked a vibrant pink colour, will be promoting the brand's INOA colour range and Pro Fiber treatment products (perfect for treating hair that has been damaged by colouring and heat styling). Taylor will front the campaigns for the relaunch of L'Oréal Pro's Série Expert hair care and Majirel Colour Correction.
It has been an exciting few months for both Hailey and Taylor after some incredible career achievements. Hailey is currently the face of Guess and recently launched a makeup collection with ModelCo, while Taylor has modelled for brands including Topshop and Giorgio Armani, and remains the youngest Victoria's Secret Angel.
Hailey previously said that she likes to keep things "pretty simple" when it comes to styling her hair, telling PopSugar: "My hair naturally is really straight out the shower, so I put a bit of wave spray in and give my hair a bit of a blow-dry. My hair is really thin and fine — I can literally put a hairdryer to my hair for five minutes and it'll be completely dry."
She continued: "If I have all my own hair in, I typically wear it all to one side and let it do its thing or I'll leave it straight down the middle and tuck it behind my ears. I like to keep things pretty simple. I won't really do my hair to go anywhere."