The "Kate Effect" strikes again! Marchesa has announced that it is reproducing the stunning gown the Duchess of Cambridge wore to the West End premiere of 42nd Street on Tuesday after high demand from customers. Kate wowed as she hit the red carpet in the red tea-length tulle gown, prompting the label to be "flooded with sales requests" from fans hoping to recreate her look.
Now, reps from the brand have confirmed that the gown will be back in stock in the next couple of months. "The team has been flooded with sales requests... so much so that the style is being reproduced due to demand and will be back in stores in June," a representative told Page Six. Designer Georgina Chapman added, "[Kate] is so elegant and timeless, and this textured tea-length tulle gown was absolutely perfect for her."
Kate's £960 tulle gown featured a flattering full-skirt design and embellished waistband. The Duchess accessorised the look perfectly with a pair of co-ordinating Gianvito Rossi heels and Kate Spade earrings, with her hair worn down in her signature glossy blow dry.
It is far from the first time that Kate's fashion choices have caused brands to see a surge in sales; designer Vanessa Seward admitted in February that there had been a "big impact" on sales after Kate stepped out in her Cai floral print dress to attend the Heads Together Christmas party in December.
The Duchess also reportedly helped sales to soar at two of her favourite brands – Reiss and Hobbs – in December. However one brand that struggled to meet the demand caused by Kate's fashion influence is Issa, whose silk-jersey wrap dress became iconic and sold out around the globe when the Duchess stepped out in the design to announce her engagement to Prince William in 2010.
Despite the incredible boost to her business, Issa founder and creative director Daniella Helayel admitted her team struggled to meet the demand, with items selling out in 43 countries around the world in the weeks that followed.
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