Back in July, Jenny Packham announced her decision to mix things up for her SS18 collection, opting out of her usual catwalk presentation during New York Fashion Week. Instead, the designer, who is a firm favourite with the likes of the Duchess of Cambridge, decided to launch her collection digitally – and she hasn’t disappointed! Inspired by the Asian Garden, Jenny's latest designs have been showcased in a short campaign film on the designer's website, which are most definitely good enough for a princess!
The enchanting collection features plenty of prom style dresses in pastel hues, along with show-stopping gowns embellished in sparkly gems, glitter-adorned bodices and floaty, colour pop toile skirts. Stand-out pieces include a glitzy star-studded long sleeved top, which is paired with a matching wide-leg trousers, along with a stunning white gown adorned in chunky silver studs.
For Kate, who is in the early stages of pregnancy, there are also plenty of wrap dresses in the mix, the ideal choice for dressing a growing baby bump. The Duchess chose to wear Jenny Packham when she left St Mary’s Hospital after giving birth to both Prince George and Princess Charlotte.
After the birth of George, she wore a blue polka-dot dress, a design reminiscent of Princess Diana’s dress after William’s birth in 1982. Following suit, she chose to wear a lemon floral print dress after the birth of Charlotte back in 2015.
Jenny, 52, founded her brand in 1988, which began with a launch of eveningwear, followed by a bridal collection in 1997. The fashion designer notably dressed Kate for the first time back in 2011, when the Duchess attended the ARK charity gala dinner at Kensington Palace. Kate looked fabulous in a floor-length champagne-hued shimmer gown, that featured semi-sheer flared sleeve and sequin embellishments.