Exclusive: John Muscat of Canadian brand LINE talks the 'Meghan Effect'

By Meaghan Wray and Mishal Cazmi

It’s an exciting time for a designer – especially a Canadian one – to see someone as well-known as Meghan Markle wearing their designs. It’s another thing entirely, John Muscat co-founder of LINE expressed, when said star decides to wear one of your creations to attend the most talked about royal event of the year. “I had no expectation that she would be wearing it for that particular engagement,” the designer told HELLO! after seeing the actress make her first appearance as the future Mrs. Henry Wales in one of his coats.

Meghan looked absolutely stunning when she arrived hand-in-hand with her fiancé Prince Harryto their engagement photo call at Kensington Palace on Monday (Nov 27). For her history-making moment in the spotlight, the 36-year-old kept warm in one of her favourite pieces of outerwear – LINE's elegant wrap around wool trench in winter white.


LINE was founded by John Muscat and Jennifer Wells in 2000.

Unfortunately, for those wanting to recreate the former Suits star's look, they will have to wait as the "Meghan Effect" has hit Canada. The coat in winter white is currently sold out, but John assured us that it should be back in stock in early March. For now, we chatted with the designer about his brand's royal moment, what it’s like dressing the actress-turned-royal bride and why her style is fit for a princess.

When did you find out that Meghan would be wearing LINE for the royal engagement photo call?

I found out when you found out! I was having a slow morning. I was a little bit surprised as I popped out of bed. I was met with a lot of text messages that kept building and building. I’m very honoured and I was very surprised! I think it was very charming, warm and generous of her to wear that coat. And I’m very touched by it. And I know everyone on the team is as well.


This particular coat (now called 'The Meghan') is one of her favourites. What does she love about it?

She’s effortlessly chic. She always has a style to her that’s very simple, very chic. I think that the wrap coat fits into her style. It’s something that’s been in our collection for a number of years. She has the coat in a number of colours. She has the burgundy, black and blush. It’s just casual and sophisticated.

Have you experienced the 'Meghan Effect'?

The coat is sold out at the moment. It’s a 12-month to a year style that we run. It becomes available all the time. The Winter White is something that we’re trying to get back into stores by early March!

Meghan also wore the brand to the closing ceremonies of the Invictus Games in Toronto.

How did she first discover the brand?

When she moved to Toronto, I think she discovered it on her own. I work with NKPR who works with Jessica Mulroney (Meghan's best friend) and it was brought to my attention. I was very interested in working with her because I thought she was the perfect fit!

Meghan also wore another one of your trench coats to the Invictus Games. What was that experience like?

We’ve had these experiences with celebrities in moments over the last 17 years. Each one has been interesting. I’ve never really quite experienced anything like that. It’s on a whole different level.

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