The Weeknd has taken to Twitter to voice his concerns over a new sweatshirt design released by the ever-popular fast-fashion brand H&M. While singer Abel Tesfaye spent last year collaborating with the Swedish company, his first foray into fashion, he announced that he’ll be cutting ties over the article of clothing that reads “Cutest monkey in the jungle” and features a black boy in the ad.
The Canadian musician, 27, wrote on his social media, “woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…”
Abel’s partnership with the brand came in many forms, from starring in the spring 2017 ad campaign and performing at the season's fashion show to designing his first line in collaboration with his XO label. While the singer hasn’t commented any further on the controversy, the Swedish franchise has issued a formal apology.
The official statement reads: “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”