Heidi Klum on modelling lingerie at age 44: 'What, do we have an expiration date?'

HELLO! US

Heidi Klum, 44, is fighting the misconception that her modelling days should be behind her. As the face of the latest campaign for her own lingerie brand, Heidi Klum Intimates, the mother of four looks as gorgeous as ever. A former Victoria's Secret model, who spent 13 years posing for the brand, Heidi won't soon give up on her highly successful career in front of the camera.

During an appearance on the Ellen DeGeneres Show, the fashion mogul revealed that she's ignored people who called for her to give up modelling as she's grown older. "Sometimes people say, 'You know, you're 44, you're turning 45, why are you not giving the baton to someone else?'" the Project Runway host told Ellen. "But I always think, you know, there's a lot of women my age, 50, 60, 70 – what, do we have an expiration date? Can we not also still feel sexy?"

TAP TO VIEW THE GALLERYHeidi Klum kneeling in pumps and lingerie for her Intimates campaignWho better to model the lingerie than the designer herself? Heidi looks spectacular in her latest Heidi Klum Intimates campaign

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Heidi also commented on the tendency of top labels to select younger models to front their latest advertisements, arguing that she's is the proof that more experienced women do the job just as well. "Why do we always have to see 20- or 30-year-olds in campaigns, but why can't an older woman be in [one]? I'm still doing it," she pointed out, adding that she will only retire when she decides she "doesn't want to do it anymore".

Heidi Klum wearing a slitted shiny black and blue cocktail dress"Why do we always have to see 20- or 30-year-olds in campaigns, but why can't an older woman be in [one]?" argues the veteran fashion star

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The latest Heidi Klum Intimates campaign was shot by renowned photographer Francesco Carrozzini in Los Angeles. “This collection embraces a woman’s beautiful, natural shape and still gives the necessary comfort and support," Heidi said of her seventh seasonal line. "Each collection tells a story and it’s been amazing seeing how the brand has evolved. I’m constantly thinking of new styles and figuring out what’s missing in the lingerie market so we can help fill those gaps."

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