Zendayahas joined forces with online retailer Boohoo for a fashion collaboration featuring 50 directional pieces and the first look is completely lust-worthy! The collection launches globally on Mar. 21, but the actress offered a sneak peek at the spring and summer looks - think athleisure, cocktail dresses and separates. The Zendaya Edit is curated into four categories: Tailored Sports, Safari Leisure, Bohemian Wanderer and Garden Party. Ladies, get your credit cards ready!
Zendaya has been totally hands-on with this collaboration; she has handpicked the ready-to-wear pieces which includedenim, slogan tee's and statement stripes in pretty palettes – there is a distinctive nod to the 90s throughout the entire line and we are seriously impressed.
The product ranges from $18 - $100 and will be available in UK sizes 6-22 so it is hugely inclusive and there is something for everyone. On the date of the launch – the brand will be throwing a lavish party in celebration in Los Angeles – and we are excited to see the turnout.
Zendaya spoke with WWD about her new line and explained: "I know my fans, and I what's important to them," she added: "They are chic, fashion-forward and love clothes, but like most people, wanna be able to ball on a budget. So I felt this was a perfect fit, to help them choose some easy pieces that aren't just 'trendy' but also attainable."
This isn't Zendaya's first step into the world of fashion and design – in 2017 she launched a collection for Bloomingdale’s in-house brand Aqua which was inspired by her role in blockbuster smash The Greatest Showman.