Winona Ryder and Elizabeth Olsen star in new H&M girl power campaign

By: Meaghan Wray

Winona Ryder and Elizabeth Olsen have a spring in their steps courtesy of the new H&M campaign! The Swedish brand’s latest commercial, which stars the two actresses and a bevy of models wearing Spring 2018 designs, is chock full of girl power vibes.

The video begins with Elizabeth, 29, being led around the dance floor by an unknown man and looking thoroughly bored in the process. Suddenly, the man receives a tap on the shoulder by another woman and their dancing springs to life on the streets of Buenos Aires. Through the lively dancing, the women show off the floral, feminine and slightly edgy pieces coming to stores this season.

H&M also included some diverse faces in today’s modeling industry, like curve model Naomi Shimada and Vogue Arabia cover model Imaan Hammam. Of the feminine energy on set, Elizabeth gushed, “It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women.”

Winona, who appears at the very end of the spot, said the experience was empowering, “I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other.”

The South America-inspired collection hit stores on March 22.

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