Meghan Markle is following in the footsteps of fellow royal fashion icons by moving the sales needle where designs she wears are concerned. The 'Meghan Effect' has seen her chic coats, sky-high stilettos, stylish handbags and more fly off the shelves at record speed. Last year, when the American actress attended theInvictus Games with then-boyfriend Prince Harry, all eyes were on her too-cool tortoiseshell sunglasses by Finlay & Co. After the 36-year-old wore them, the $230 Percy Light Tortoise frames sold thousands and thousands of pairs before selling out, with pre-orders rolling in from more than 50 countries. After a whopping 180 days, the fabulous frames are finally back in stock online!
The bride-to-be is also a fan of personalising her fashion items – she even has 'MM' engraved on the arm of her favourite sunglasses – and fans have been following in her footsteps but getting their own initials engraved on the stylish sunglasses – which costs an extra $73 on the brand's website.
The co-founder of the brand David Lochhead explained how the 'Meghan Effect' has profited his business even more than A-list celebrities: "Around 75% of all pairs sold online in the last six months were of the Percy style. We've had lots of customers coming in-store and asking to try the Percy style on. We have seen a sales uplift in the past from celebrities such as Gigi Hadid and Cara Delevingne wearing FINLAY, however, the impact from Meghan wearing has been on a different scale."
A similar chain of events happened when Meghan and Harry made a surprise visit to Northern Ireland on Mar. 23, where the future royal bride was clad in a gorgeous sand coat by Canadian label Mackage, which sold out in an hour. “She bought the coat in November last year,” explained Hugo Thibault, the brand's Senior Director of Global Communications. “We woke up this morning and the image of her wearing it was already all over the web!” Though the Sand colour is sold out online, pre-orders are available on their website now and it’s in stock at Mackage stores across in North America.