Just like her mother the Duchess of Cambridge and future aunt Meghan Markle, Princess Charlotte is causing a frenzy on retail websites! The adorable blue floral dress that the toddler wore on Monday (April 23) to meet her baby brother has already sold out, this according to the brand Little Alice London's website. The cute frock retails for £40 (approximately $50) and when in stock comes in a range of sizes from six months to six years old.
We're sure the owner Alice Avenel is thrilled with the positive response to her hand smocked daisy-print dress, which Charlotte paired with a matching blue cardigan. In addition to experiencing the "Princess Charlotte Effect," the designer has received the royal stamp approval from Kate, who just happens to be an old friend from Marlborough College.
On her website, Kate's friend Alice writes: "I am a London based mother of three with a passion for smocking.... my clever mother kept all of my beautiful smocked dresses from when I was a child but I found it very hard to find affordable dresses and rompers to add to my collection. My children wear smocked clothes all the time, not just for special occasions. All the Little Alice collections are machine washable and 100% cotton so can be worn every day."
The hand smocked dresses available online are roughly priced at £40 (approximately $50) and feature different designs, including poppies, daisies and gingham prints. A couple of rompers are also on offer for babies, while boys' and girls' shirts range from boat designs to duck patterns.
Princess Charlotte didn't just become a big sister, she made history in the process! The arrival of Prince William and Kate’s sonmarks the first time the Succession to the Crown Act 2013 has come into play. In the past, sons took precedent over their sisters in the line of success to the throne, but the new law strips gender from the equation, meaning Charlotte remains fourth-in-line to the throne, while her younger brother is fifth.