Canadian supermodel Winnie Harlow has struck a pose for a good cause! The Toronto native has partnered with M.A.C.’s VIVA GLAM campaign and recreated its very first photoshoot, done with RuPaul in 1994.
“Working in fashion, I’m surrounded by many types of beauty, and I strongly feel that the contributions of the LGBTQ+ community are both prominent and embraced in the fashion world,” Winnie said of why she opted to pay tribute to the RuPaul’s Drag Race host with her look.
“I remember being invited to my first vogue ball,” she continued. “It was invigorating to see so many people from different walks of life come together and celebrate themselves freely. Ever since then, I have loved and always wanted to try to recreate a ‘drag moment.’ I knew that if I was ever going to attempt it, I would need to embrace an iconic look!”
M.A.C. created its VIVA GLAM campaign in 1994 to make a difference for those who were living with HIV/AIDS. A full 100 per cent of sales of VIVA GLAM products go to funding HIV/AIDS programs worldwide. Since then, M.A.C. says the initiative, which has partnered with celebrities like Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin, has raised an incredible US$500 million that has gone to more than 19 million people.
This year, M.A.C. is expanding VIVA GLAM’s mission, and says it will use it to support “the most vulnerable, underserved women and girls and LGBTQ communities that resonate with its consumers.” It says it will evolve the MAC AIDS Fund into the MAC VIVA GLAM Fund. In so doing, it will give $25,000 each to 10 grantees who have previously received VIVA GLAM grants and will make three large grants totalling $1.3 million to Planned Parenthood, GLAAD and Girls, Inc. A full 100 per cent of sales from M.A.C’s VIVA GLAM II lipstick, the VIVA GLAM III lipstick and the limited-edition 25 th anniversary VIVA GLAM 25 lipstick in the original VIVA GLAM I shade (which MAC is bringing back this year) will be donated to the VIVA GLAM Fund.
“Never underestimate the power of lipstick!” said previous M.A.C. VIVA GLAM spokesperson Dita Von Teese of the news.