Seth Rogen is encouraging young people to take up the fight against Alzheimer’s disease.
In 2011, the Canadian actor and his wife, Lauren Miller, founded the Hilarity for Charity foundation, which raises money and awareness for Alzheimer’s care and research. Now, the couple has set up a new program called “HFC U,” which urges college and university students to set up their own events to raise awareness and funds for the cause.
“Alzheimer’s sucks,” Seth said. “That’s the honest truth but a truth that can’t be ignored. We aim to communicate to a younger generation about the disease and help provide the proper tools and support they may need.”
Seth Rogen with his spouse Lauren Miller. Photo: © Getty
According to the HFC U website, the on-campus fundraising event can take on nearly any form, from a variety show to an Instagram scavenger hunt or even a danceathon.
Lauren, whose mother developed early onset Alzheimer's at age 55 and who lost two grandparents to the disease, is "excited" to see more young people getting involved.
''This disease is something that my family is far more familiar with than we'd like," she said. "But, like Seth said, it's something that shouldn't be ignored. HFC is here to shed light on it in a fun and one-of-a-kind way. We're excited to see what each of these campuses and student organizations have up their sleeves!''
As an added incentive, the university that raises the most money between now and April 11 will win a special advance screening of Seth’s latest film, Neighbours, which stars the comedian alongside Zac Efron, as well as a personal meet-and-greet with Seth.
Aside from the HFC U initiative, Seth has also been organizing star-studded variety shows since 2012 as part of his fundraising efforts. Last year’s show – which featured appearances by Kevin Hart, Mindy Kaling, The Backstreet Boys, Samuel L. Jackson and Nick Kroll – raised more than $500,000 for the Alzheimer’s Association.