In a soap opera-worthy twist, this year’s Daytime Emmy Awards will stream exclusively online in lieu of a televised broadcast.
Chairman of the National Academy of Television Arts and Sciences, Malachy Wienges, announced in an official statement yesterday that the awards show would forego a traditional TV broadcast.
Given the trend of “second screen” award show viewing habits, this may be a good strategy for revitalizing interest in the Daytime Emmys.
“We are confident that the expert team we’ve brought on will flawlessly execute an evening that celebrates the outstanding talent being honoured and allows fans to be a part of the action,” Malachy stated.
Ellen Degeneres’ daytime talk show, The Ellen Degeneres Show, is once again nominated for ‘Outstanding Talk Show,’ a category she won in 2010, 2011 and 2013. She’ll be defending her title this year against Rachel Ray, Live! With Kelly and Michael, The View and The Talk.
This year’s ceremony will take place at the Beverly Hills Hotel and will be streamed live exclusively at daytimeemmys.net beginning at 5 pm on June 22. No host has been announced.