VICE Media and Rogers Communications have announced that the two media titans are partnering to produce Canadian-made content in 2015.
The union will bring together young directors, journalists, filmmakers and producers from across Canada.
The goal of the $100 million deal is to create media for the tech-savvy millennial generation (18 and 34 years old).
Guy Laurence, President and Chief Executive Officer, Rogers and Shane Smith, Founder, VICE Media © CNW/Rogers
“We wanted to build a powerhouse for Canadian digital content focused on 18 to 34-year-olds,” said Rogers president and CEO Guy Laurence at a press conference today (Oct. 30). “They started in Canada, but then moved to New York to prove they could build a global media company, which they’ve done. However, they’ve never forgotten their Canadian roots and have always wanted to open a Canadian production studio.”
Founder of VICE Media, Shane Smith, elaborated on the partnership and the brand’s return to Canada.
“It was 20 years ago, deep down in the port of Old Montreal that we set out to try and make a magazine that didn’t suck. This year we return to the homeland, all our hard lessons learned, to build from scratch a completely horizontally and vertically integrated ultra-modern media entity,” Shane said in an official statement.
This historical deal will include the development of a VICE TV network, which will be made available throughout Canada.