From Blake Lively to Julianne Moore, the French Riviera hosts Hollywood's biggest stars each year at the glitzy Cannes Film Festival, where the red carpet is the place to see some of the best formal ensembles of the year. It's also fertile ground for celebrities to share insider snaps with fans on social media, including selfies as they pose in their festival finest, but this year they'll have to put their phones away.
"We are waging a campaign to slow down the contemporary practice of selfies on the red carpet and the steps,” Thierry Fremaux, the artistic director at Cannes, revealed to press at the launch of the festival. “Beyond what we think, it’s a practice that’s often extremely ridiculous and grotesque,” he added.
With such a star-studded and packed schedule, Thierry revealed that one of the main reasons for the ban was to save time as celebrities make their way to the film screenings.
"We don’t want to prohibit it but it’s really a matter of timing," he admitted. "We have a certain amount of time to get people across the red carpet and up the steps and it really slows things down if people stop every two metres to take a picture of themselves, with themselves."
With stars from Marion Cotillard to Rachel Weisz often spotted at the festival in high fashion gowns and statement jewellery, the festival's president Pierre Lescure revealed that the organisers feel selfies aren't always the best way to showcase the stars' effortlessly glamorous ensembles.
"The red carpet goes around the world and we see people looking very good," added the festival's president, Pierre Lescure. "And honestly you’re never as ugly as on a selfie."
It's not the first time this year that taking selfies have caused controversy at a major event. Coachella organisers shocked fans earlier this month when they revealed that selfie sticks would be banned from the glitzy event. 'No Selfie sticks/Narsisstics' reads the tongue-in-cheek point on their list of prohibited items, found in their FAQ section.