Jessica Alba has gone blond!

The gorgeous co-founder of The Honest Company showcased her newly dyed hair via Instagram this week in the form of a sulty selfie.

In the photo, Jessica looks more beautiful than ever sporting a slick of liquid eyeliner, an enviable pout and bright blond highlights.

The mother of two plays Victoria Knox in the upcoming film Barely Lethal and reportedly dyed her locks for the role.

It’s not the first time that the 32-year-old actress has gone blond for a film; she previously dyed her naturally caramel-coloured mane for action movies like Fantastic Four and Sin City.

Aside from changing her hairstyle, Jessica also revealed that she’s going through another physical transformation on set, admitting that all the movie stunts are "exhausting."

What do you think of Jessica's new 'do?