Gwyneth Paltrow ‘so excited’ for collaboration with Blo Blow Dry Bar

Actress and lifestyle blogger Gwyneth Paltrow has found yet another way to Goopify your life, with a new collaboration that promises to leave your tresses looking red-carpet ready.

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Teaming up with longtime friend and celebrity stylist David Babaii, the mother of two has joined the creative team at Blo, the original blow dry bar, which is set to open its 50th global location and boasts 14 locations across Canada alone. (It began with one Vancouver salon and has since expanded all over the world!)

"I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company," Blo's CEO Ari Yakobson said in a statement.

David also expressed his enthusiasm for the project and said it would appeal to all kinds of hair types and clients.

Read more: The nature of Gwyneth and Chris Martin's 'open' relationship

“I am just so excited and so is Gwyneth” he gushed. “It’s going to be a feel-good bar…If you want that sleek, straight Gwyneth look, great! If you want the Kate Hudson bohemian waves, great!”

David has collaborated with Gwyneth before on other hair-related projects, including a private blow dry salon with personal trainer Tracy Anderson.

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