Plus-size model Luzmaria Vargas is the new face of MAC Cosmetics

Luzmaria Vargas, a plus-size model from California, is the new face of MAC Cosmetics’ MACnificent ME campaign, and the beauty became emotional when discussing her new role in a behind-the-scenes video. Luzmaria, who is the first woman to be selected for the new initiative, candidly spoke about being plus size and her hopes that the images will help "women out there that won’t express themselves" because “they’re overweight.”

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Luzmaria Vargas is the new face of MAC cosmetics

“This whole opportunity is going to change my life in so many ways,” she said. “My culture’s more like, finger-pointing. This has happened to me – we’re at a party and they’re like, ‘Oh, um let’s take a picture’, and then they tell me ‘Can you take the picture?’”

It hurts because some people just think because you’re overweight – I’m sorry – you don’t have feelings,” she added, breaking down in tears.

However, Luzmaria revealed she was excited about the campaign because it proved you don’t need “a gorgeous body”.

Luzmaria was emotional as she opened up about body image

She continued: “But with this I’m going to prove them wrong like, ‘Hey, look, I don’t have a gorgeous body. I mean, I don’t think I’m beautiful. But look at where I’m at. I didn’t need a gorgeous body – it was really the inside that counted and I don’t need to be size 2, skinny, I’m here. I’m here.’”

After her makeover, the brunette beauty revealed she hoped the campaign would help other women facing the same body image issues.

“It feels so good because I know there’s so many women out there that won’t express themselves for the fact that they’re overweight but if I did it they can all do it,” she explained, beaming at the camera. “And I hope that this helps someone out there that is just like, tucked in their room, don’t want to go out or don’t want to show themselves out there. So… just go for it!”

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