Justin Bieber and Madonna were among the celebrities who were quick to take advantage of Instagram's new video feature, which launched on June 21.
Never Say Never singer Justin took to the social networking site to post the video for his 9,049,866 followers.
"Crazy news guys, there's video on Instagram," said Justin, 19. The singer laughed as he posed in the video showing off his toned torso with his latest tattoos on show.
Justin seemed to be enjoying the new video feature as he later posted several more videos. The singer attended a Miami Heat basketball game, and gave fans a sneak peek of how the game was going.
He later posted a final video as he left the game, posing for the 15-second clip, with his excited admirers.
Madonna posted a 15-second Instagram video clip as she prepared for a gym class. The singer captioned the video,"Hard candy pop up class. Getting ready in the bathroom."
Instagram officially unveiled the new update for the popular app on June 20. The feature will now allow users to upload videos and filter
The update will include 13 different filters for a video including a "moon" and "vesper" filter that will let users to edit their videos.
Instagram CEO Kevin Systrom said at a press conference for the launch, "We need to do to video what we did to photos."