Arcade Fire's new video puts YOU in the spotlight

Here’s looking at you, Arcade Fire.

The Montreal-based indie rock band released the highly-anticipated music video for their newest single “Reflektor” on Monday, the first off their forthcoming album of the same name.

Or rather, they released two videos. One is your standard, straightforward YouTube spot, while the other is an entirely different and interactive experience that engages viewers with new technology.

To get the full effect, you have to use the Google Chrome browser and click “allow” to let Chrome turn on your webcam.

Once inside the video, the fun really begins. Viewers can see holographic reflections of themselves on the screen and can even wave their mouse, tablet or phone to change settings and illuminate different parts of the short film.

Fittingly, the video allows users to follow a young woman's journey between two worlds -- and with lyrics like, “We’re so connected, but are we even friends?” the viewer is left to wonder the meaning behind this bold “Chrome experiment.”

Created in collaboration with filmmaker Vincent Morisset and a team from Google (headed by digital media artist Aaron Kobin), the so-called “virtual projection” is the first interactive music video of its kind.

“Reflektor” can be viewed at

The band will also appear on September 28 as the musical guest on the premiere of Saturday Night Live, hosted by Tina Fey. Their upcoming fourth album is scheduled for release on October 29.

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