Drake becomes ‘brand ambassador’ to the Toronto Raptors

He’s checked rapper, singer and actor off the list, but Drake is taking on yet another role: global ambassador for the Toronto Raptors.

The struggling basketball team announced a partnership with the hip-hop star on Monday, in hopes of reinvigorating the failing franchise.

Aubrey Drake Graham, aka. Drake, is a Toronto-native and diehard Raptors fan, known for rapping about his town and his team in his music. When asked what he hoped to gain from his involvement, Drake said: “I want to bring the excitement into this building, I want a team that people are dying to come see, I want the tickets to be extremely hard to get."


He added: “I want to bring that aggression, I want to bring that energy. Obviously, I want it to be a top team in the NBA, if not the top team.”

The international superstar could very well up the Toronto team's Q rating, which has been less-than-stellar since its Vince Carter heydey in the early 2000s. The Raptors haven't made the playoffs for the past five seasons and have never won a championship. 

Drake will be involved in all aspects of the rebranding, which include new team colours, a new logo and even new merchandising, though the Raptor team name will remain the same.

Toronto will also host the NBA all-star game in 2016 -- the first all-star game held outside of the United States (we can only imagine the celebs who will be flocking to the city for the event!).  

Drake, 26, appears to be following in another megastar rapper’s footsteps: Jay-Z's been busy rebranding the Booklyn Nets team, even debuting the team's black-and-white uniforms during one of his concerts last year. 

“Jay is a mentor to me, one of the most influential and important people in my life,” Drake said. “I’m sure if I would reach out to him and need some advice he would be more than willing to give it to me.”

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