Brace yourselves, Justin Bieber fans.
The teen pop sensation will release a new song every Sunday at midnight for 10 straight weeks, debuting the first highly-anticipated song “Heartbreaker” on Oct. 6.
The singer made the announcement on Wednesday via his Twitter account, writing: “Sunday Midnight #heartbreaker #MusicMondays #10weeks.”
The message has since been re-tweeted more than 93,000 times.
Justin has kept his anxious "Beliebers" in suspense since June, when he revealed the title of his upcoming new single “Heartbreaker” as well as album artwork. Months have passed without the full track being revealed, so we can only imagine how Twitter will react on Sunday night when it finally drops.
While the #MusicMondays series is a bold marketing strategy to be sure, it’s not the first of its kind. In 2010, Kanye West launched the G.O.O.D. Fridays series in anticipation of the release of My Beautiful Dark Twisted Fantasy, in which the rapper released a free song every Friday for 15 weeks.
Justin, 19, is currently touring in China, where he’s making headlines for being carried up the Great Wall by his bodyguards.