The video for "Mattawa/New Morning Sun," helmed by director Chris Mills, has a bit of a split personality: The video reroutes a number of times as the song shifts tone and melody. On the one hand, we find a black-and-white Jim Cuddy and Greg Keelor driving through eastern Ontario and a man perusing records. On the other, the band jams in a studio in living colour and a colour-drenched-couple gaze intensely at each other.
For the LP, titled In Our Nature, the band decided to head up to singer Greg Keelor's farm. Initially, co-frontman Jim Cuddy believed they were recording demos but they ended up working on their album instead, with each member recording out of different rooms so as to control the sound of each instrument while still coming together as a cohesive unit.
"It was apparent right away that there were some very strong ties that were knitting everything together and that it was going to be a good vibe record,” said Jim.
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