Watch Avril Lavigne's kooky new 'Hello Kitty' video

From punk-rock princess to J-pop queen, Avril Lavigne has come a long way since her “Sk8ter Boi” days.

Chad Kroeger’s famous wife has released her latest video for “Hello Kitty,” the fourth single off her self-titled, fifth studio album, and it’s unlike anything we’ve ever seen from the Canadian star.

Shot in Tokyo, the kooky visuals complement the song’s bubblegum-pop-meets-electro rhythm, which even features a dubstep-inspired drop – a departure from Avril’s typical soft-rock sound.


The 29-year-old songstress, who wears her multi-coloured, half-shaven hair in the style of dubstep musician Skrillex, pays homage to Japanese culture while surrounding herself with doll-like dancers.

More: World exclusive photos from Avril Lavigne and Chad Kroeger's wedding

We're reminded of Gwen Stefani's Harajuku-girl phase as Avril bounces around in a cupcake skirt exploring a local candy store, eating sushi and touring the streets of Tokyo while taking photographs with her new posse.

“Hello Kitty” will only see an official release in Asia, where the singer has garnered a significant following (particularly in Japan), however she promises to release a different single internationally to appeal to her North American and European fans.

More: Avril Lavigne's dramatic style transformation

The Napanee, Ontario native was recently named the most famous Canadian by an MIT study, which can be explained by her international appeal and the study’s emphasis on Wikipedia statistics (Avril's Wikipedia entry has been translated into more than 100 languages).

On April 1, Miley Cyrus posted a hilarious "April Fool's Day" Instagram video with Avril, in which the two pop stars pretend to fight over who is truly the most famous in Canada.

Watch the video for "Hello Kitty" below.

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