Beyoncé recreates iconic World War II propaganda poster on Instagram

It seems a recent trip to the National World War II Museum in New Orleans proved inspiring for Beyoncé!

The “XO” singer can be seen portraying Geraldine Hoff in a photo uploaded to Instagram on July 22. The popular cultural icon represented the women who worked in factory jobs during World War II, often employed as munitions and war-supply producers.

Beyoncé, a cultural icon in her own right, is seen sporting a knotted red bandana on her head and a denim shirt with the sleeves rolled up - a convincing reproduction of the look seen in the infamous “We Can Do It!” poster designed by J. Howard Miller in 1943.

While often referred to as "Rosie the Riveter," the inspiration for the poster, said to have been commissioned to boost worker morale, was a monochrome United Press International photograph taken in 1942 of Ann Arbor, Michigan factory worker, Geraldine.

The image would later be appropriated in the 1980s as “Rosie the Riveter,” a symbol of feminism, which, given the subject matter of Chimamanda Ngozi Adichie’s monologue in “Flawless,” could explain why Beyoncé found inspiration from the image.

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