​Shania Twain launches #IFakeIt campaign to save the leopards

In 1998, Shania Twain drove audiences wild in the “That Don’t Impress Me Much” music video wearing a sexy, leopard-print outfit. The three-piece ensemble became one of the Canadian singer’s most iconic looks and helped spawn the animal-print craze of the early 2000s – even today, spots continue to reign as one of fashion's most beloved inspirations.

Now, the country-music star is giving back to the big cat that helped put her and her super-toned midriff on the map. Partnering with the animal conservation group Panthera, Shania has launched the #IFakeIt campaign in an effort to help save one of the most majestic spotted animals.

The campaign asks fans to join the movement by posting a selfie on social media while wearing leopard print. For each #IFakeIt photo, Panthera will create one fake leopard-skin cape to outfit local communities who would typically use real ones.

Their goal is to create 18,000 capes in total, potentially saving that many leopards in the process.

Photo © Getty

“Leopard print will always be around,” says the Panthera.org website. “But what about the leopard?

The beautiful jungle cat has seen its numbers fall over the past few decades due to loss of habitat and poaching. Every year, more leopards are killed than any of the other big cats (lions, tigers and jaguars).

The plight of the leopard is just one of many worthy causes that Shania supports. In February, the 52-year-old singer announced that she would be going on her first tour in 10 years, with one dollar from each Rock This Country ticket sale going towards helping children in need.

Photo © Getty

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