Vevo has a new record to break as Taylor Swift’s star-studded “Bad Blood” music video set a new standard on Sunday night (May 17) during the Billboard Music Awards. The video was played more than 20-million times in just 24 hours.
The 25-year-old singer steals the crown from Nicki Minaj, who clocked up an impressive 19.6 million views of her Anaconda video within an hour of its release in August.
Taylor premiered the highly anticipated music video at the Billboard Music Awards on Sunday after teasing fans with stills on her Instagram account for two weeks. The Blank Space singer recruited an impressive cast of famous friends to star in the video, which has no doubt helped to boost its appeal.
The Sin City-style video sees Taylor in her alter ego as Catastrophe, as she strives to confront her nemesis Arsyn, played by Selena Gomez. The singer is joined by stars including Karlie Kloss, Ellie Goulding, Cara Delevingne and Jessica Alba as they prepare for battle in the incredible action-packed video, directed by Joseph Kahn.
Taylor consistently brings in strong audiences on Vevo, with her music videos gathering nearly five billion views to date. Eleven of her music videos including Shake it Off and We are Never Getting Back Together have been viewed over 100 million views each by fans.
The news caps off an incredible week for the singer, who was named number one on the Maxim Hot List and collected eight of the top prizes at the Billboard Music Awards.
Taylor and her new boyfriend Calvin Harris also confirmed their romance with a number of sweet displays of affection throughout the night. The couple kissed and cuddled their way through the ceremony in Las Vegas, with Calvin filmed kissing his new girlfriend on the cheek as she was named winner of the Top Billboard Achievement award.