Since confirming her participation in the Super Bowl 50 halftime show, fans have speculated on whether Beyoncé would debut new music during the Coldplay-fronted show – and, as usual, the singer was one step ahead of us. On Saturday (Feb. 6), one day prior to the football extravaganza, the 34-year-old surprised the world with a new single called "Formation," complete with a brand-new video.
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The Tidal-exclusive track is Beyoncé's first new song since 2014's "7/11," and the corresponding video features four-year-old Blue Ivy, her adorable daughter with Jay Z, dressed in white alongside two little girls in a New Orleans home. The super stylish video also sees Beyoncé floating atop a sinking car surrounded by submerged homes, dancing in an empty pool with a string of fellow dancers "in formation," and standing on the porch with servants in a Victorian-inspired black ensemble with oversized hat and piles of diamond necklaces. The verses celebrate southern black culture, which is still very much a part of Bey, as she sings about her daughter's afro, the hot sauce in her purse and her parents' roots in Alabama and Louisiana.
The catchy lyrics are sure to spawn the next "Surfbort" and "Smack It," with the singer's e-store already offering a "Hot Sauce" hat and "I twirl on them haters" sweatshirt. According to Rolling Stone, the GRAMMY winner was seen rehearsing dance moves from the video for the halftime show, though whether she'll bring her latest offering to Levi's Stadium in California remains to be seen.
Beyoncé has also been making waves for her collaboration with Coldplay, "Hymn For The Weekend." The video for the upbeat track, which was filmed in India, features Beyoncé as a Bollywood film star in Indian attire against a floral background while Chris Martin dances through the streets during the colourful Holi festival. Critics have deemed the visuals a case of cultural appropriation and exoticism.
Super Bowl 50 and its highly anticipated halftime show airs on Feb. 7.